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GUEST POST: David Lisch on the Basics of Intellectual Property Law for Start-Ups (Part 1)

Guest Post: Gray Reed intellectual property attorney David Lisch provides this two part series on Basics of Intellectual Property Law for Start-Ups. Part one focuses on trademarks and entity formation
Trademarks
At one point or another, all companies will be faced with the decision if, and how much, to invest in intellectual property protection. Let’s start with trademarks.
A … Continue Reading

The Greatest Blog Post About Deceptive Advertising Ever Written*

Sometimes, I like to talk basics and this time it’s something as basic as “tell the truth.”  I’ve never had a client come to me and say, “I would like to lie as much as possible in my advertising, can you help me?” It’s never that simple. 
The general rule is advertising cannot be deceptive – which means … Continue Reading