Raising two young kids, I am used to giving repeated warnings.  In fact, I am not really sure what happens if I make it to five.  Luckily, my kids don’t either and are in no hurry to find out. 

The bottom line on the .xxx domain name situation is the deadline is October 28 – that’s Friday.  I highly recommend companies associated with non-profits, schools, hospitals and high-profile brands take action.  For the rest, you simply need to decide if the relatively small fee is worth not having to worry about it again. 

My more recent (more substantive) post:

If you are like me and are told in March you need to do something in October, then you probably forgot by now.  That is exactly what we did when we warned you back then that you needed to take action in October to prevent your site from being associated with a .xxx pornography site.  It’s now October, so have you done it?

.XXX

We are currently in what is called the “Sunrise” period which runs through October 28.  Now is the time for trademark holders to pay a one time fee to block a .xxx site from ever being registered–known as “Sunrise B”.  Read more about Sunrise B.

If you run an adult site, then you care about Sunrise B.  It is the period where you can apply for a .xxx domain name to match your existing trademark or existing top level domain name.  If you are interested in Sunrise A, you can go here. 

If you prefer a short video explanation, watch this:

OOPS!  I did not read this until October 29!

If you miss the deadline, it is not the end of the world.  As explained in this Domain Name Wire post, the .xxx domain space is highly regulated and includes numerous safeguards.  The $75 registration fees will also keep away many cybersquatters.