Lisch_111x105Guest Post: Gray Reed intellectual property attorney David Lisch provides this two part series on Basics of Intellectual Property Law for Start-Ups. Part one focuses on trademarks and entity formation

Trademarks

At one point or another, all companies will be faced with the decision if, and how much, to invest in intellectual property protection. Let’s

Sometimes, I like to talk basics and this time it’s something as basic as “tell the truth.”  I’ve never had a client come to me and say, “I would like to lie as much as possible in my advertising, can you help me?” It’s never that simple. 

The general rule is advertising cannot be deceptive